The IM Story
Our vision is to create a world where all learners know, use, and enjoy mathematics through curriculum, professional learning and community.
– IM Team
Our Purpose
Founded in 2011 at the University of Arizona, Illustrative Mathematics is guided and inspired by educators who work in spirited teams to do extraordinary things.
The result is a comprehensive suite of math curricula, designed to encourage engaging mathematical discussion, supported by tasks, lesson plans, professional learning, and community.
IM K–5 Math™ v.I, IM 6–8 Math™ v. III, and IM 9–12 Math™ v. I certified by Illustrative Mathematics are available as open educational resources (OER) and free to access by anyone. To be assured that you are accessing the most current versions authored by IM, we created an IM Certified designation that highlights the organizations with whom we have an ongoing partnership. Additionally, the aligned professional learning certified by Illustrative Mathematics is designed to be interactive and engaging to ensure the immersive experience and best practices needed to seamlessly implement the curricula in your classrooms.
First partnership leads to continued growth.
Open Up Resources 6–8 Math 2.0 was authored by Illustrative Mathematics. Illustrative Mathematics, authored, reviewed and approved all of the content contained in Open Up Resources 6-8 Math 2.0. OUR 6–8 Math 2.0 is a high-quality curriculum, and Illustrative Mathematics is proud of its collaboration with Open Up Resources, which brought one of the first full-course OER middle school math curriculum to students and teachers across the country. Please contact OUR for more information about their version of an IM-authored curriculum.
Our mission is to create a world where all learners know, use, and enjoy mathematics through curriculum development, professional learning, and administrative guidance.
We collaborate with and provide guidance to states, districts, curriculum writers, and assessment writers to help improve mathematics education.
In Appreciation of our Philanthropic Supporters
Illustrative Mathematics has operated as an independent 501(c)3 non-profit organization since 2013.
We appreciate the generous support of our Philanthropic Supporters:
- The Bill & Melinda Gates Foundation
- Carnegie Corporation of New York
- Chan Zuckerberg Initiative
- Charles and Lynn Schusterman Family Foundation
- Heising-Simons Foundation
- The William and Flora Hewlett Foundation
- W.K. Kellogg Foundation
Our Team
Leadership Team

William G. McCallum
CEO & Co-Founder
Bill McCallum has dedicated his life to helping teachers, educators, mathematicians, and policymakers show fidelity to both mathematical coherence and student learning.
He is an Emeritus Distinguished Professor of Mathematics at The University of Arizona, where he researches number theory and arithmetical algebraic geometry, authors textbooks, and advises researchers and policymakers. Bill’s work as a lead writer of the Common Core State Standards in Mathematics earned him the Distinguished Public Service Award from the American Mathematical Society and the Dolciani Award from the Mathematical Association of America.
As CEO and co-founder of Illustrative Mathematics, he chairs the Board of Directors where he helps craft the strategic direction of the organization and contributes to the curricula; he also represents IM to funders, at speaking events, and in workshops.

Kristin Umland
President & Co-Founder
Kristin Umland believes that by coordinating the expertise of teachers, mathematicians, mathematics educators, and business professionals, we can help all students realize their mathematical potential.
Before joining the IM team, she was an Associate Professor in the Department of Mathematics and Statistics at the University of New Mexico (UNM). After joining UNM with a Ph.D. in Mathematics, she carried out research in mathematics education, taught pre-service and in-service elementary and secondary teachers, and conducted education outreach at the local, state, and national level. A recipient of both the Louise Hay Award and the AMS Impact Award, Kristin’s goal has always been to improve the mathematical and pedagogical quality of children’s learning experiences.
Kristin is co-founder and President of IM.

LaToya Byrd
VP of Client Success
LaToya Byrd is an accomplished educator with a passion for mathematics education and a commitment to equity and access for all students. LaToya has dedicated her career to supporting educators and improving student outcomes. She holds a Bachelor of Science in Education, a Master of Education, and a Doctor of Education, all from Georgia State University.
Throughout her career, LaToya has been involved in state-level education initiatives, working with the Georgia Department of Education to review state standards, test development, and data review. She has also presented at local, state, and national conferences. Her expertise in mathematics education and commitment to equity have made her a valued voice in education policy discussions.
As VP of Client Success for IM, LaToya leads the team that supports classroom implementation of IM K-12 Math through professional learning for IM teachers, coaches, and school leaders, and through supporting educators who are using other products and services that serve the IM Classroom.

Cam Valentine Braxton
VP of Human Resources
Cam Valentine Braxton, MPA, HCS focuses her practice on high-impact learning, executive coaching, and human capital systems that use people-centered solutions for today’s multigenerational workforce. An industry-recognized subject matter expert in areas of human resources and talent management, Cam has worked for several prominent education organizations such as TNTP and New Leaders and has consulted with Management Leadership for Tomorrow, Peer Health Exchange, and UP Education among many others. She has been a regular corporate trainer for small to mid-sized businesses nationally and in the Dallas-Fort Worth metroplex since 2017, offering three distinct learning programs.
Cam has an MPA in Organizational Leadership & Emotional Intelligence, a certificate as a Human Capital Strategist by the Human Capital Institute of New York, and is currently studying for a master’s certification in executive coaching.

Gail Hartman
SVP of Product Strategy and Development
Gail’s career in and passion for education spans more than 20 years. As a classroom teacher, Gail mentored other educators on the creation of meaningful problem-based learning and other interdisciplinary curricula to engage all students. After leaving the classroom, Gail served as a strategic curriculum advisor and instructional design consultant for companies worldwide where she created award-winning robust digital and print educational solutions for students and teachers. Prior to joining IM, Gail held the position of Vice President, Content and Media for Achieve3000, overseeing the design and development of K–14 learner-centered literacy, STEM, and social studies products that support social-emotional learning and foster diversity, equity, and inclusion in the classroom.
Gail has served on myriad boards and commissions, including the Library of Congress National Digital Library’s American Memory Educators Institute Board, the Women’s Foundation of Colorado’s Technology Advisory/Girl-Friendly Software Initiative Board, and the Golden Colorado Independent School’s Board of Directors.

Karl Nelson
Chief Information Officer
Throughout his career, Karl has been devoted to delivering high-quality educational materials to students, teachers, and districts across the country.
Prior to joining IM, he served as COO for Open Up Resources where he directed product development and new technology implementations. As Director of Digital Learning for the Office of the Superintendent of Public Instruction in Washington state, he created Washington’s K–12 OER project and served as the state lead for the K–12 OER Collaborative, a multi-state effort to develop open educational resources. He was also the lead policymaker for digital education, developing, and implementing online systems and providing technical support to districts.
Now the Chief Information Officer for IM, he is responsible for the organization’s engineering, systems, customer success, and evaluation work.

Liz Ramirez
VP of Implementation Programs
Liz Ramirez unequivocally believes that education is an essential means of empowerment. This conviction guides her passion for advancing access and equity in the field of mathematics education for students and for teachers.
At Illustrative Mathematics, Liz led the strategic direction and development of IM’s research-based frameworks for enhancing access for both English learners and students with disabilities within IM K–12 Math™. The associated resources and professional learning have equipped IM teachers with math language routines that facilitate discourse and language development, as well as access-supporting instructional strategies grounded in the Universal Design for Learning guidelines. Liz also managed several projects focused on the development of tools, resources, and guidance to help districts establish the conditions necessary to successfully implement the IM curriculum.
As the Vice President of Implementation Programs, Liz leads the strategy and development of IM programs for teachers, coaches, instructional leaders, and partner organizations. Liz and her team are committed to the continued advancement of IM’s professional learning for teachers and support for the districts and organizations that serve them.

Brandi Tyler
VP of Brand and Communications
Brandi is a creative innovator in marketing and communications. She has led dynamic teams in defining and delivering brand experiences that achieve key business results.
Prior to joining IM, Brandi oversaw marketing programs for non-profit organizations, transportation agencies, and public utilities in varying roles at ICF Next, a full-service public relations firm. Her marketing experience spans over several industries, including government agencies, banking and finance, transportation and tolling, and energy efficiency, where she managed integrated marketing, communications, and behavior change campaigns. She is passionate about storytelling, unearthing user insights, and
building strong product positioning.
As Vice President of Marketing for IM, Brandi develops and manages IM’s marketing programs to promote brand awareness and generate leads for IM certified partners. Her approach is to use market research and competitive analyses to guide decisions on shaping product development and developing winning strategies for IM.

Kristen Welch
Chief Financial Officer and Vice President of Finance and Administration
Kris has a deeply rooted passion and appreciation for high-quality education and learning, and a relentless commitment to listen to partners and customers while constantly innovating to meet the evolving needs of the classroom.
At Discovery, she served as CFO for both Discovery Channel and Science Channel; and as Senior Vice President, Global Content Operations, she was responsible for producing and broadcasting programs across 32 networks and 220 countries. In 2013 she was honored with a “Women Leading Women” award from the University of Maryland. In 2011 she was named a “Person to Watch” by The Financial Manager, the magazine of the Media Financial Management Association.
As CFO and VP Enterprise Management for IM, Kris oversees finance, accounting, legal, human resources, and administration. She believes that IM’s impact and success are dependent on its ability to support and leverage its own diverse talent and expertise.
Board of Directors

Sara Allan
Previously, Sara was a district level leader at Portland Public Schools where she led reform initiatives including the school performance management, restructuring the portfolio of schools, redesign of core human resource processes and systems, and directed research, evaluation, data policy & analysis. Prior to working in education, Sara was a strategy consultant with the Boston Consulting Group working with private and public sector clients on issues of strategy, organizational development, and growth in North and South America. She serves as a board member and advisor to for-profit and non- profit organizations and was recipient of the Broad Residency in Urban Education and a Presidential Leadership Scholar. A dual citizen, Sara grew up in a family of educators and attended Canadian public schools from kindergarten through graduate school. She holds a Bachelor of Science in Mathematics and Economics (summa cum laude) from the University of Toronto and a Master’s in Business Administration from the Richard Ivey School of Business at Western University. She is the mother of two college students and a high school sophomore and lives in Seattle, WA.

Lisa Carmona
As the President of Highlights Education, which includes Zaner-Bloser and Stenhouse, Lisa Carmona is active in professional communities related to educational research, literacy, and digital learning, including the Westerville Library Foundation Board and NSF research grant advisory boards.
A high-energy leader with more than two decades of success in educational publishing and technology, she has served in senior leadership roles at McGraw-Hill Education, Frank Schaffer Publications, and School Zone Publishing.
Lisa holds an MBA from Ohio University and a BA from Central Michigan University.

Michael Casserly
Michael Casserly is a Strategic Adviser for the Council of the Great City Schools. He previously served as Executive Director of the Council for 29 years, during which time he unified urban schools nationwide around a vision of reform and improvement; convened the first Education Summit of Big City Mayors and Urban School Superintendents; led the nation’s largest urban school districts to volunteer for the National Assessment of Educational Progress; led the first study of common practices among the nation’s fastest-improving urban school districts; and launched national task forces on achievement gaps, leadership and governance, finance, professional development, and bilingual education.
While Director of Legislation and Research for the Council, Dr. Casserly initiated major reforms in Title I, Vocational Education, and Drug Free Schools. He also initiated and wrote the federal Magnet School Act and the Urban Schools of America Act. Casserly has also written studies, reports, and op-eds on urban schools, including “Beating the Odds”—the nation’s first look at urban school performance on state tests. His legislative work has been the subject of a college textbook on how Capitol Hill really works.
Dr. Casserly is a U.S. Army veteran, and holds a Ph.D. from the University of Maryland and B.A. from Villanova University.

Barbara Chow
Barbara Chow serves as the Director of the Education program at the Heising-Simons Foundation.
Her early years of service were spent working with the Clinton Administration, where she was Deputy Director of the Domestic Policy Council; Associate Director for Education, Income Maintenance, and Labor programs at the Office of Management and Budget; Special Assistant to the President for White House Legislative Affairs. She worked for the Senate Democratic Policy Committee and the Senate Budget Committee prior to her service at the White House.
Chow then went on to serve as Policy Director of the House Budget Committee and the Executive Director of the National Geographic Education Foundation.
She spent the next eight years as the Director of the Education program for the William and Flora Hewlett Foundation.
Chow holds a master’s degree in Public Policy from the University of California, Berkeley, and a bachelor’s degree in Government from Pomona College.
In addition to serving on the board of Illustrative Mathematics, Chow is also a board member of the Learning Policy Institute, the National Public Education Support Fund, and PBLWorks.

Heather Hill
Heather Hill studies policies and programs designed to improve mathematics teacher and teaching quality at the Harvard Graduate School of Education.
Her recent research focuses on teacher professional development, instructional coaching, teacher evaluation, changes over time in teachers’ mathematical knowledge and instructional quality in mathematics, and teacher experiences and characteristics that lead to high-quality instruction and stronger student outcomes.
Hill and her team have developed assessments that capture teachers’ mathematical knowledge for teaching and teachers’ mathematical quality of instruction, assessments now widely available to researchers, instructional coaches, evaluators, and policy-makers via online training and administrative systems.
Hill is a fellow of the American Educational Research Association (AERA), and serves on the AERA grants board, on the editorial boards of several journals, and as an advisor to numerous research projects and policy efforts in both the U.S. and abroad. She is co-author of Learning Policy: When State Education Reform Works with David K. Cohen (Yale University Press, 2001).
Heather holds a PhD from the University of Michigan and a BA from Swarthmore College.

William G. McCallum
Bill McCallum has dedicated his life to helping teachers, educators, mathematicians, and policymakers show fidelity to both mathematical coherence and student learning.
He is an Emeritus Distinguished Professor of Mathematics at The University of Arizona, where he researches number theory and arithmetical algebraic geometry, authors textbooks, and advises researchers and policymakers. Bill’s work as a lead writer of the Common Core State Standards in Mathematics earned him the Distinguished Public Service Award from the American Mathematical Society and the Dolciani Award from the Mathematical Association of America.
As co-founder and CEO of Illustrative Mathematics, he chairs the Board of Directors where he helps craft the strategic direction of the organization and contributes to the curricula. He also represents IM to funders, at speaking events, and in workshops.

Paul Palmer, Jr. II.
Paul Palmer is a leader in targeted marketing, partnership development, and DEI with 30 years of experience in industry and higher education. A professor of marketing at the Indiana University, Kelley School of Business, he teaches courses in consumer behavior, advertising & promotions, and modern trends in marketing. He also led IU’s DEI efforts for the MBA Program and has won numerous teaching awards, including IU Trustees Teaching Award, Student Choice Award, and the IU Access the World through Education Award.
Prior to IU, Paul achieved 20 years of business and management success, including P&G, Hasbro Toys and American Greetings. Paul is a member of the Rose-Hulman Institute of Technology Board of Trustees, the Consortium for Graduate Study in Management, and the NAACP.

Dominick Sekich
Dominick Sekich, partner and attorney at Moye White LLP, provides strategic counsel in complex real estate, corporate, information technology, and regulatory matters. He advises companies concerning business planning and formation, contracts, strategic negotiations, and vendor relationships, as well as intellectual property licensing and use agreements.
Dominick’s experience also includes negotiating complex information technology service agreements, licenses, trade arrangements, and technology-related contracts. Through strategic guidance, he seeks to promote best corporate practices and healthy relationships that positively impact his clients’ business initiatives.
He received his BA from The Colorado College, his MS from the London School of Economics and Political Science, and his JD from Georgetown University.

Kristin Umland
Kristin Umland believes that by coordinating the expertise of teachers, mathematicians, mathematics educators, and business professionals, we can help all students realize their mathematical potential.
Before joining the IM team, she was an Associate Professor in the Department of Mathematics and Statistics at the University of New Mexico (UNM). After joining UNM with a Ph.D. in Mathematics, she carried out research in mathematics education, taught pre-service and in-service elementary and secondary teachers, and conducted education outreach at the local, state, and national levels. A recipient of both the Louise Hay Award and the AMS Impact Award, Kristin’s goal has always been to improve the mathematical and pedagogical quality of children’s learning experiences.
Kristin is co-founder and President of IM.

Denise Walston
Denise M. Walston is the Chief of Curriculum for the Council of the Great City Schools (CGCS). Her work supports 77 large urban districts with implementation of college-and career-readiness standards, developing resources to support implementation, improvements in student achievement, and helping districts eliminate opportunity gaps. While her background is in mathematics, she now works with district directors/leaders for the four core content areas.
Prior to CGCS, she served as Senior Coordinator of K–12 Mathematics in Norfolk Public Schools, working with district leaders to create the Algebra for ALL initiative. She also collaborated with mathematicians and mathematics leaders to create a preparation program for mathematics specialists.
Denise has served on the Board of Directors for NCTM, as Vice-President of the NCSM, President of the Virginia Council for Mathematics Supervision, President of the Beta Beta chapter of Delta Kappa Gamma (a professional society of women educators), and as a board member of both the Virginia Mathematics and Science Coalition and the Benjamin Banneker Association.
Denise received her BA from The University of North Carolina at Greensboro, her MSEd. from Old Dominion University with a concentration in mathematics and has completed study at the Woodrow Wilson Institute (geometry) at Princeton University, George Washington University, and the College of William and Mary.

George Zettler
George Zettler is a mathematician and financial manager. He is a co-founder and managing member of Flowing Shape Advisers, LLC, a consulting group specializing in mathematical analysis.
Prior to Flowing Shape, Zettler co-founded Ellington Management Group LLC and held a position at Kidder Peabody.
He also served as Professor of Mathematics at Columbia University for nine years, where he conducted original research in representation theory and algebraic geometry.
He holds a Ph.D. and an AB in Mathematics from the University of Maryland and Harvard University.